Join Coach Kevin and Coach Eric Fischer as they sit down with Gina Welch — a  nurse practitioner with 26 years in healthcare, a Reframer (three years alcohol-free) — to talk about identity, escape, and the long work of becoming someone new.

They dig into why heavy drinking is rarely about the drink (it's about what the drink lets you not feel), how working in an ER through COVID turned an already-heavy habit into something Gina did to forget every day, and why someone who built her entire life around drinking — the schedule, the friends, the rituals — described herself as "the last person" she'd have imagined giving it up. 

The conversation digs into:

  • Why identity matters more than discipline in lasting change
  • How to feel feelings instead of escaping them
  • The "brain ruts" visualization 
  • What maintenance looks like three years in
  • And the small moments of distraction that change everything


The Reframeable podcast is brought to you by the Reframe app. Reframe is the #1 app to help you cut back or quit drinking alcohol. It uses neuroscience to reframe your relationship with alcohol and unlock the healthiest, happiest you.

If you're enjoying this podcast, please like, subscribe, and share with those that you feel may benefit from it. If you have a topic you'd like us to cover on the podcast, send an email to podcast@reframeapp.com or, if you're on the Reframe app, give it a shake and let us know what you want to hear.

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