Welcome to the first episode of our brand new podcast series: The AI Value Track.
In Episode 1, host Simon Hedaux (Co-Founder at ReThink ReThink Productivity) is joined by our very own, Ian Hogg (CEO at ShopWorks) and Ed Hogg (CEO at SolvedBy.AI) for a no-nonsense conversation about:
Clear definition of AI and human‑in‑the‑loop
Where AI adds value across knowledge work
Culture over tech as the main blocker
Data readiness and training data basics
Governance to reduce shadow AI risks
Leaders modelling tools and setting objectives
Selecting first three use cases aligned to KPIs
Measuring adherence to AI recommendations
Balancing efficiency vs productivity for trust and ROI
Practical rollout: owners, feedback loops, training
This isn’t about hype — it’s about making AI useful and accessible. If you’re just getting started or thinking “we should probably be doing something with AI”, this one’s for you.
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