What happens when you stop treating organic and paid as separate games, and start viewing marketing as one connected system?In this episode of Marketing Mindset, I sit down with Miruna Dragomir, CMO at Planable, to talk about the evolving role of organic social and why it’s the foundation for smarter, more effective paid strategies.Miruna shares how marketers can go beyond vanity metrics, use organic content to test messaging before scaling, and build brand strength that supports every other channel.Here’s what we cover:
Why quality engagement beats follower counts every time
How organic social helps validate creative before investing in paid
The balance between brand building and business outcomes
Why marketing works best when it functions as a single ecosystem
If you’ve been stuck trying to prove ROI from organic social or debating where it fits in your marketing mix, this episode will reshape how you think about your entire strategy.
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