How do you build and scale an agency that stands out in a sea of 90,000 competitors?
In this episode of Marketing Mindset Podcast, I sit down with Erik Huberman, Founder & CEO of Hawke Media, to talk about what it takes to grow a truly sustainable agency. From bootstrapping Hawke into a 250-person team to managing $3B in marketing spend, Erik shares the mindset, mistakes, and strategies that fueled his success.Here’s what we cover:
Why “being easy to work with” is Hawke’s unfair advantage
How to scale without racing to the bottom on pricing
Using AI to optimize campaigns, improve outcomes, and stay competitive
Common mistakes agency owners make, and how to avoid them
Why profitability from day one is key to long-term sustainability
Whether you’re an agency owner, marketer, or founder, this episode is packed with real talk about growing profitably and staying ahead of the curve.
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