Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthEvery week there's a new AI tool, a new AI technology, and a new thing you're supposed to be doing with AI to survive.Most of it is making people busier, not better.The best way to use AI isn't to do more work. It's to do less work so you can focus on what actually matters. I've used it to cut my workweek in half while running businesses that have created billions in value. And I've watched smart operators burn hours inside of Claude and ChatGPT while their actual results get worse.The problem isn't AI. The problem is that almost nobody is being honest about where AI belongs in your business and where it doesn't.In this video I'm walking through the AI Delegation Framework I use to decide exactly what to outsource to AI, what to keep human, and the two areas where using AI is quietly making you weaker.What you'll learn:- The four-quadrant framework that tells you exactly when to apply AI (and when not to)- The million-dollar bet I placed on the opposite of what most AI content is telling you- Why outsourcing your thinking and strategy to AI is the fastest way to get your lunch eaten- The specific tasks I do outsource to AI (paid ads, sales copy, and why)- The one litmus test to know if AI is actually improving your life- Why I spend 36 hours a week without AI or the internet (and what happened when I stopped)If you're a founder or operator who's tired of the AI hype cycle and wants an honest framework for using it well, this is the video for you.

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