The world's simplest Facebook ad system (no agency needed)

Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/This is the simplest Facebook ad system I've found to scale to $10,000 a day or more... and it runs on a single campaign with a single ad set!Last month, one of my businesses spent $437,000 of our own money on Meta ads. When I found this setup, it seemed too simple to be real, so I ran it past two friends who own agencies managing millions in ad spend every month. They confirmed it.You can manage this in about an hour a week.What's in the video:- The three things all modern advertising comes down to — good ads, testing, and scaling — and why you need all three- The chocolate cake ad: how one close-up photo helped take us from $2.5M to $25M- How to make good ads: competitor research, pulling copy straight from reviews, and the formats that work- Setting your target — cost per acquisition vs. ROAS, and how our number went from $40 to $100 as the business matured- The exact campaign structure, on screen: one campaign, one ad set, cost per result goal- Why the cost per result setting is the whole thing — you're telling Meta what a customer is worth to you, and it does the testing and scaling for you- The 20-30% scaling rule, how often to actually check performance, and why patience is the ingredient most people skip- The optional second campaign, if you want to get a little fancier- Why most businesses don't need an agency until they're spending a few thousand a dayIf you're running your own ads, thinking about hiring an agency, or already paying one a percentage of spend, this will tell you what you're actually paying for.--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.