This episode features a member spotlight interview from my Marketing with Meller program featuring Lori Vajda of Sticky Brand Lab, a personal branding production company that uses conversational interviews and a virtual studio to create high-quality video, audio, and marketing assets.
Lori explained how her done-for-you process removes the fear of recording solo by focusing on natural conversation and “invisible” editing, then repurposes the content into reels, carousels, downloadables, and other evergreen materials. She described her target audience as quiet, under-the-radar professionals and entrepreneurs who want to show up authentically without becoming performers, and noted the service can be used as a one-time package or ongoing retainer with a growing content reservoir.
She also outlined her TWIG method (turning your wisdom into growth) for uncovering roots, core themes, and story-based content, and shared that people can connect with her on LinkedIn or via stickybrandlab.com to follow up.
00:00 Podcast Intro and CTA 01:32 Why Member Spotlights 02:26 Meet Lori Vajda 03:08 Sticky Brand Lab Explained 04:49 Why This Service Exists 07:22 Packages and Content Strategy 09:30 TWIG Storytelling Method 11:51 Retainers and Client Fit 15:12 Lori Career Backstory 18:46 Member Q&A Session 26:20 How to Work With Lori 27:43 Wrap Up and Community Thanks 29:20 Upcoming Program Events
************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
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