I introduced a “from the vault” LinkedIn Live episode of Social Media Pie featuring my 2020 conversation with Mic Adam about building a simple social selling routine that creates relationships and conversations. Mic, a Belgium-based B2B social media consultant with a long sales and marketing background, defined social selling as a salesperson’s approach for reaching prospects, adding value, and ultimately driving sales (distinct from social media marketing).
He broke an effective routine into three daily priorities that could fit into about 15 minutes: grow your network (add people you meet and use personalized connection notes), keep your network warm (proactively message contacts and ask questions to spark replies), and stay visible by posting consistently—ideally once per day at a tested best time.
We also discussed repackaging older posts, tips for students building networks, and the value of warm networks during lockdowns.
00:00 From the Vault Intro
01:18 Meet Mic in Belgium
03:19 Mic Background and Services
04:48 LinkedIn Rockstars Mindset
07:06 What Social Selling Means
10:06 15 Minute Routine Overview
11:49 Step One Grow Network
15:07 Step Two Keep Warm
21:10 Step Three Post Visibility
21:50 Posting Frequency Algorithm
23:49 Stop Overposting
24:14 Manual Posting Workflow
25:41 Weekly Content Template
26:14 Polls And Customer Questions
27:06 Lockdown And Networking ROI
28:49 Audience Q And Feed Tips
30:46 Repurpose Old Posts
32:06 Students LinkedIn Networking
33:29 Prioritize Warm Network
35:08 Connect And Find Mic
38:21 Final Wrap And Calls
Connect with Mic:
https://www.linkedin.com/in/micadam/
Watch original interview on YouTube:
https://www.youtube.com/live/nRC8RWNqITQ?feature=share
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
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