Every AI tool you use was built to keep you happy, not to make you right. That's a problem when "happy" is also the fastest route to content nobody remembers.Sonja Silveira has run content teams at Meta, athenahealth, and now Cisco, and she's done with the idea that AI is either a job-killer or a magic answer box. Her real argument: these tools are optimized for engagement, not accuracy, which means the marketers using them need more suspicion, not less. She also names the thing most B2B brands won't say out loud — they all sound the same now, AI just sped up the slide into sameness, and the fix has nothing to do with the tools.We also cover:
Why treating AI like "an answer machine" is the fastest way to lose your edge — and what to check before you trust a single stat it gives you
The real reason beigefication isn't new, why it's "safe," and why safe is exactly what's killing your content
Why almost every B2B brand that tries to become a media company hits the same wall — and what Cisco's Story Lab is doing differently
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