If you won't charge more, you'll never attract premium clients — and the reason isn't your marketing. It's your price. In this episode, Justin and Kim break down why cheap doesn't create confidence, it creates suspicion — and why the entrepreneurs racing to be the "affordable option" are quietly building the hardest businesses to run.

You'll discover: The Payless experiment that proves people don't buy products — they buy expectations Why the clients who negotiate hardest almost always become the hardest to serve The real reason "no one can afford my price" is never actually about the price.

 How to raise your value, your positioning, and your confidence — before you ever raise the number The mindset shift from "what can I charge?" to "what transformation am I creating?" If you've been competing on price, this episode is the reframe: stop trying to win the price war. Win the value conversation — because when your positioning, pricing, and promise align, you don't have to convince premium clients. You attract them.

See you inside the room where businesses scale. https://www.lidealflow.com/

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Podden och tillhörande omslagsbild på den här sidan tillhör Kim Walsh Phillips and Justin Guarini. Innehållet i podden är skapat av Kim Walsh Phillips and Justin Guarini och inte av, eller tillsammans med, Poddtoppen.