The "Sunk Cost Fallacy"

Most entrepreneurs are hemorrhaging money on sponsorships, events, and partnerships — and staying in them anyway. Not because they're working. Because they already paid. That's not strategy. That's the sunk cost fallacy wearing a business plan.

In this episode, Kim Walsh Phillips and Justin Guarini break down an expensive, real-time lesson from a sponsorship that didn't deliver — and the counterintuitive decision to walk away mid-event that ended up generating more opportunity than the event itself ever would have.

You'll discover:

• Why "we already paid" is the most dangerous sentence in your business — and the one question that cuts through it instantly
• The mental shift that separates entrepreneurs who compound their wins from those who protect their mistakes
• How Kim and Justin turned a failed sponsorship day into a pipeline of conversations, partnerships, and real business — without a stage, a badge, or a breakout session
• Why your time is not recoverable the way money is — and how to make decisions that reflect that reality
• The "starting from zero" test that tells you immediately whether you should keep investing or walk away

If you're holding onto something right now — a strategy, a partnership, a channel, a relationship — primarily because of what you've already put into it, this episode is the pattern interrupt you need.

See you inside the room where businesses scale. https://www.lidealflow.com/