#99 - Enduro World Cup Cancelled: Enrico Guala, EWS Co-Founder Reacts

On August 19th, Warner Bros. Discovery and the UCI announced the end of the Enduro World Cup for 2027. Three days later, I met Enrico Guala in Les Gets.Enrico co-founded the Enduro World Series with Chris Ball and Fred Glo. He runs Superenduro in Italy. He lives in Finale Ligure — the place Warner's own press release calls the spiritual home of enduro. He built this sport alongside the very people who just brought it to an end. He is not a neutral voice, and he says so himself.And yet he refuses to point at Warner or the UCI. He points somewhere else, and that's where the conversation gets interesting: why enduro was never broadcastable, why the perfect e-bike turned out to be an enduro bike and what that did to the market, why the riders are lost right now, and how he sees the sport being rebuilt.⏱️ Chapters:00:00 — Where does enduro stand today?02:15 — "I'm not afraid for the discipline"03:59 — The youngest discipline in mountain biking, and the rainbow jersey06:55 — The UCI, Warner Bros. Discovery and profitability10:23 — Why enduro doesn't sell on television11:45 — The industry stopped supporting the sport14:53 — The 48 hours after the announcement21:19 — National series, on the other hand, are doing well23:49 — Going back to the roots25:28 — How e-bikes changed everything30:02 — Where should enduro racing be heading?33:35 — Will we see a World Cup again?39:14 — His message to the industry44:23 — The riders are in shock, and that's normal46:39 — The four pillars of the rebuild53:28 — "When you build a house, you start from the foundations"🏠 Thanks to Emerald Stay for hosting us in Les Gets.Discount code at emeraldstay.com: ENROUELIBRE10% off in Les Gets and Morzine for any stay (excluding school holiday periods) until 31 May 2027.—🎙️ This is En Roue Libre, Antoine Taillefer's cycling podcast.📸 Instagram: @enrouelibremedia▶️ YouTube: @enrouelibremediaEpisode recorded in English, subtitled in French.This episode contains a commercial partnership.#Enduro #EWS #EnricoGuala #UCI #MTB