One of my favorite things about running a membership is that I have the opportunity to give apparel brand founders direct access to experienced industry professionals who can help them navigate the challenges of launching, growing, and scaling a business.
In this episode, I'm giving you an inside look at what happens during an Apparel Founders Board office hours meeting. I'm sharing a real preview of the conversations, questions, and resources that help our members make smarter decisions and navigate the many challenges that come with building and growing an apparel brand.
📝 Today We're Covering:
- What it's actually like inside an Apparel Founders Board office hours meeting
- The resources, templates, and curriculum I provide to Board members
- How I recommend apparel brands respond to rising shipping costs and changing market conditions
- What founders should consider when navigating ethics and sustainability in the apparel industry
- How to audit your time and identify the right roles to delegate or hire
- How I think about ROI and budget when hiring your first team members
As an apparel brand founder, you don't have to navigate this journey alone. I hope this insider's look at the kind of practical questions, resources, and strategic advice available in the Board encourages you to join us!
➡️ Your Next Steps:
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🤝 Meet Rachel:
Rachel Erickson is a Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, she sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.
After decades working inside major fashion companies, she learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.
Rachel helps founders and CEOs of performance apparel brands:
✅ Build lean, profitable product lines
✅ Streamline operations for growth
✅ Replace overwhelm with executive clarity
✅ Create garments that fit bodies in motion
Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, Rachel will join you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.
Connect with Rachel on LinkedIn at https://www.linkedin.com/in/rachel-erickson-pmp/ and visit her website at www.unmarkedstreet.com.
