Richard Fitzgerald moved to Dubai from Ireland in 2012 knowing almost nothing about the region. Thirteen years later, he's built Augustus Media into one of the region's most recognized digital media companies, home to Lovin Dubai, Lovin Saudi, Smashi, and Odeum.
But this episode isn't really about the business. It's about what happened alongside it: marrying Hams, becoming a father, embracing Islam, and slowly becoming someone who needs thirty minutes of Arabic music in the car just to feel like himself.
We talk about why he believes pan-Arab content has never really worked, why he puts local people instead of borrowed celebrities at the center of his platforms, and what it costs to build ambitiously while still making space for a family.
This is a conversation about what happens when the place you came to build in starts building you back.
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