Aleena Khan is the co-founder of CTZN Cosmetics, a homegrown beauty brand she built alongside her sisters that has since scaled into the US market — one of the most competitive beauty markets in the world. But this conversation goes far beyond lipstick.
We talk about growing up in a multigenerational matriarchal household in LA and Dubai, what it actually looks like to build a business with family (the romanticised version vs. the reality), and why CTZN chose to tackle inclusivity in a category everyone else overlooked: nude lipsticks.
Aleena also shares how she built Full Disclosure, a podcast and founders community designed around growth and genuine connection, and the intentional strategy behind every single move she made to build it.
This is a conversation about observation, patience, and building things that actually mean something.
We hope you will find something to consider.
Connect with the guest:
Instagram: https://www.instagram.com/aleenank/
Full Disclosure Podcast: youtube.com/@FullDisclosure-Podcast
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