But what happens when we stop treating community as an audience… and start treating it as infrastructure?
In this episode, I sit down with Sultan Bin Rashed Al Darmaki, founder of 1833, a platform redefining what creative community looks like in the region.This isn’t a conversation about clout. It’s about contribution.
We explore the scarcity mindset in the creative industry, why collaboration still feels difficult in fast-growing cities, and what it takes to build a space rooted in trust rather than transaction.From tribal identity and cultural confidence to policy influence and creative infrastructure, we unpack what community actually costs and what it’s truly worth.
If attention was yesterday’s currency, community may be tomorrow’s power.And the question becomes:
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