Cody Rich—host of Rich Outdoors and founder of Bridger Watch—is back on the MTNTOUGH Podcast. He’s building a hunter smartwatch in the hardest lane there is: hardware, software, manufacturing, and fundraising. The conversation is about the DNA that always picks the hard path, the Tom Brady wall of performance identity, Mike Tyson’s “I don’t want to be a great man, I want to be a good man,” and why the big exit will not pay your kids back for the years you missed. Also: guardrails, hunt anxiety, James on counting storms as joy, and success as a byproduct of getting better—not the goal.
Join Dustin Diefenderfer, Founder of MTNTOUGH Fitness Lab and creator of the MTNTOUGH+ Fitness App in the top podcast for Mental Toughness and Mindset. (P.S. 🐏 Get Your First Month of MTNTOUGH Free Use Code "MTNPOD" @ https://mtntough.com/.) On this show, we delve into guests' purpose, mentality, and mental toughness so you can learn from the best of the best. Whether you're a seasoned backcountry hunter, an outdoorsman, or simply someone who wants to level up your mindset, this is your go-to source for inspiration, expert insights, campfire tales, entrepreneurship, and stories of perseverance and triumph.
Presented by Sig Sauer.
V I D E O S TO W A T C H N E X T
🎙️ More MTNTOUGH Podcast Episodes: https://www.youtube.com/playlist?list=PLdAelJZ1bZWr5v6K_-IPix0tq8b7xH1ms
S U P P O R T O U R S P O N S O R S:
💊 Get 20% off MTNTOPS Supplements, Use Code "MTNTOUGH" Here at checkout: https://mtn-ops.sjv.io/LXkPEo
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W H A T I S M T N T O U G H F I T N E S S?
MTNTOUGH is The #1 Fitness App Trusted By The Dedicated
Our premier functional fitness programming is conveniently packaged for hunters, first responders, military, and mountain athletes. Train at home, at the gym, or on the go.
Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.
00:00:00 – Getting back up is not the same as learning
00:00:38 – Intro: Rich Outdoors and Bridger Watch
00:03:20 – Performance identity and the Tom Brady wall
00:05:18 – Mike Tyson: a great man vs a good man
00:07:37 – Kill the hardest-worker identity
00:09:02 – Don’t move the goalpost on family and hunting
00:18:06 – The college-for-the-kids excuse
00:45:57 – Growing without living in cortisol
00:53:19 – Consider the storm pure joy
01:06:03 – Fear is an inch deep and a mile wide
