Hiren bootstrapped Tectivity from a smart locker idea into an IT asset management SaaS that competes with VC-funded rivals — with 25 people, zero outbound, and a customer base that refers each other across job changes.
In this episode:
→ Why he pivoted from hardware to software, and the years he wishes he'd gotten back
→ How a two-week feature turnaround beats competitors who "charge for innovation"
→ The $900K his team saved one enterprise from a couple of reports on mobile phone usage
→ The security breach that hit them four years ago — and how they rebuilt trust with SOC 2 and forensics reports
→ Why founder-led support stops working, and when to actually step back
→ How 90% of growth comes from SEO and referrals — with zero cold outreach
For founders building bootstrapped B2B SaaS in crowded, well-funded categories.
----------- Episode's Chapters -----------
0:06 — Introduction & Hiren's Background
1:10 — How the Smart Locker Idea Was Born
2:05 — Pivoting from Hardware to SaaS
2:29 — Why Hiren Chose to Stay Bootstrapped
3:44 — Founder-Led Support on Slack: Sustainable?
4:41 — Customizing the Product for Each Customer
6:35 — Word of Mouth as the Primary Growth Engine
9:54 — SEO vs. AI Search: What's Actually Driving Traffic
14:03 — The Security Breach & Lessons Learned
15:47 — Building Remote Culture with a 25-Person Team
20:24 — Biggest Win, Biggest Failure & Final Hack
🎙️ Hiren Hasmukh - https://www.linkedin.com/in/hiren-teq/
Teqtivity - https://teqtivity.com/
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