Guillaume Ang co-founded Psyke after a B2B SaaS exit at 27 and five years running one of Australia's first grocery delivery startups. His company now publishes thousands of pages a day for B2B customers — and reports 6 to 10x returns on the work. Anna sat down with him to pressure-test programmatic SEO in the age of AI search, hallucinations, and slop.
In this episode:
→ Why programmatic SEO isn't dead — and how to do it without producing slop
→ The three ingredients that make AI-generated pages get cited: your brand voice, your unique data, and what the LLM already knows
→ The "chunking" technique that gets your content printed word-for-word in LLM answers
→ How Psyke uses creator-verifier agent loops to handle hallucinations at scale
→ The pivot story: from a 25,000-user SaaS to programmatic SEO, and why investors called them the dark horse of the portfolio
→ The SEO and brand cost of a rebrand — and why he still hasn't switched to the .com domain
→ The one thing he refuses to delegate to AI: accountability
For founders and marketers trying to figure out what AI actually changes about content, search, and trust.
----------- Episode's Chapters -----------
0:06 Introduction & Welcome
4:35 Programmatic SEO & AI Search Concerns
10:04 Creating Content That's AI & Human Friendly
16:15 Handling AI Hallucinations & Guardrails
21:08 AI Consciousness & Agent Personalities
24:08 The Pivot & Rebrand Story
30:51 What AI Still Can't Do
35:00 Closing Hack: Building Personal Influence
🎙️ Guillaume Ang - https://www.linkedin.com/in/guillaumeang/
Psyke - https://psyke.co/
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