I'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down what "SEO optimized" actually means, how to reformat newsletters so they work on your site, and why you need to be honest with yourself about whether this counts as an SEO strategy or just good trust-building content.
What I Talked About
The listener question: can newsletters double as blog posts?
What "SEO optimized" actually means (hint: it's about golden keywords)
Why reusing newsletters is totally fine, with conditions
How to reformat newsletter content for your blog (headings, scannable structure, URL hygiene)
The "two blogs" concept: informational vs. letters-style blog
Why Google probably won't index these posts, and why that's okay
The difference between trust-building content and an actual SEO blogging strategy
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