#1116 What if the secret to scaling your business isn't finding more customers, but turning your existing ones into loyal fans who spread the word for you? In Part 2 of this two-part episode, Brogan Williams continues his conversation with Tim Vogel, co-founder and CEO of Scenthound, to explore how he built a scalable franchise through strategic pricing, recurring memberships, and powerful word-of-mouth marketing. Tim shares how Scenthound attracts new customers through discounted founding memberships, referral programs, and grassroots marketing, and why creating an entirely new category in the pet care industry has helped the company stand out from traditional grooming businesses. Discover how Scenthound is leveraging AI and proprietary health data to personalize pet care, why Tim believes brick-and-mortar businesses offer greater opportunities for scaling than mobile services, and how his definition of entrepreneurial success has evolved from making money to making a meaningful impact. Plus, Tim reveals why surrounding yourself with the right people, developing a compelling vision, and believing in yourself are essential to building a business that lasts!
What we discuss with Tim:
+ Mobile vs. brick-and-mortar businesses
+ Scaling through franchising
+ Membership pricing strategies
+ Customer referrals and word-of-mouth marketing
+ Founding member discounts
+ Grassroots and community marketing
+ Leveraging AI and pet health data
+ Building a purpose-driven business
+ Hiring the right people
+ Developing an entrepreneurial mindset
Thank you, Tim!
Check out Part 1 of this episode.
Check out Scenthound at Scenthound.com.
Follow Tim on Instagram and LinkedIn.
Watch the video podcast of this episode!
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