I’m thrilled to be joined by 6/2 Generator, Emma Orlando. As a Conscious Marketing Consultant, Emma helps Practitioners, Coaches, Healers and Product Founders showcase their incredible services by ensuring that their marketing is the greatest reflection of them. Emma uses her expertise and decade of experience in Advertising Psychology to help Service Providers create content, website, emails and pitches that clearly convey their service’s brilliance, impact and appeal to potential clients without the use of unethical practices.
Highlights include:
3 defining moments building Conscious Creator Co.
The gap between creating amazing services and knowing how to sell them effectively
How to use conscious marketing and marketing psychology in a way that empowers rather than manipulates
How to ensure your marketing is an exact mirror of your service
Predictions for 2025 and beyond; increased individuality, moving away from disempowering marketing tactics and shifting from “I’ve done it, so you can too” narratives
The 3-part process of buying psychology (resonance, rational mind and discernment) and why we need to know these things to market consciously
Post-purchase insights to help clients make decisions from a neutral, grounded place
Best practices for conscious marketing; why you shouldn’t be guaranteeing outcomes you can’t promise like hitting 5K months and why you should let your marketing repel non-aligned clients
How to match your marketing’s tone and commitment to the experience you deliver
3 practical pointers for wellness service providers creating a sales page
How to evoke the energy and essence of what your service will be like through your sales page in order to create safety
How to cut out out the guesswork and use conversations and client hesitations to get curious, create content, and inform your marketing
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