Why did they build the basket office?

In the rolling foothills of the Appalachian Mountains, the Longaberger Basket Building in Dresden, Ohio, stands as an architectural anomaly and a monument to American consumer culture. The building was created after the company's founder demanded a headquarters that looked exactly like his product. This "duck" structure required groundbreaking engineering to form its tapering shape, 75-ton handles, and woven-pattern facade.

This documentary traces the Longaberger Company’s rise and fall: from a small-village origin to a billion-dollar private firm, how a home-party sales model built an empire, why the digital revolution precipitated a sudden collapse, and how a $30 million architectural masterpiece eventually sold for a fraction of its value.

Scriptwriter: Ryan Socash Editor: Karolina Szwata Host: Ryan Socash

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