Why Every Property Manager Needs to Get Involved in Advocacy with Ginger Harrelson of Beachball Properties

In Part 2 of this conversation with Ginger Harrelson, founder of Beachball Properties and Orange Beach City Councilwoman, the discussion moves from the legislative fight into the boots-on-ground reality of what OTA non-compliance costs professional property managers every day. Ginger breaks down why the owner contract makes you personally liable for lodging tax remittance, even when a platform is collecting and holding those funds. She addresses the growing unlicensed cohosting crisis, including a coordinated form letter soliciting owners away from professional management companies using nearly identical language across the industry. The conversation covers practical steps any property manager can take to get involved in advocacy, from signing letters to showing up at city council meetings. Ginger also shares her community marketing philosophy, including how she built a Facebook group with over 115,000 followers that drives direct bookings for Beachball Properties. This episode is sponsored by RevMax, the premier full service revenue management system built for vacation rental managers who are looking for a market edge. This episode is sponsored by RevMax.