In this episode of The Vacation Rental Show, host Lynell Gordon sits down with Rachele Hobbs, CEO of Hobbs Realty, to talk about building a legacy brand on the North Carolina coast through intentional growth, gracious professionalism, and smart AI adoption.
With more than two decades of experience leading a family-owned vacation rental company, Rachele shares how she trimmed her portfolio to fit the company's identity, defined a culture that touches every owner, guest, and vendor interaction, and built a 99 percent direct booking strategy with a 60 to 63 percent return guest rate. She also opens up about training AI in her hospitality voice, the difference between investment and sentiment owners, and the launch of Hospitality Heroes, the nonprofit she cofounded to support hospitality workers through disaster and difficult times.
This episode is sponsored by RentalGuardian
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