In this podcast, we speak to Mouna Ennour, the Managing Director of YALTEN, a consulting firm specializing in brand equity, intangible capital, and experience governance across hospitality, tourism, and real estate. Mouna describes her Hospitality Management studies in Switzerland and answers my questions about hospitality education today.
Mouna goes on to describe what motivated her to create her own company and she gives our listeners her perspective on tourism, destination development and guest governance development. We discuss why operational excellence is no longer the main driver behind guest loyalty and how intangible value must be cultivated if hospitality and tourism businesses want to thrive.
The discussion continues with the importance of family travel and the opportunities it can create for the hospitality and tourism fields. Children who travel with their families will most likely become future clients and hotels and resorts that prioritise family travel experiences benefit from their engagement.
Finally, Mouna shares her thoughts on the future of hospitality and travel in an era of increasing personalization, technology, and changing traveler expectations.
Mouna Ennour is the Managing Director of YALTEN, a consulting firm specializing in guest experience, place attractiveness, and hospitality governance. Her work focuses on the intersection of hospitality, tourism, destination development, and service ecosystems. She advises hospitality organizations, destinations, and stakeholders on how to transform infrastructure, services, and visitor journeys into drivers of performance, reputation, and long-term intangible value.
Mouna is also the creator of Adam & Mia, an experiential brand developed at the intersection of hospitality, tourism, and family engagement.
Her areas of research and interest include the Experience Economy, intangible capital, tourism development, hospitality strategy, and emerging approaches to territorial structuring and destination attractiveness.
She is the author of two papers, “Tourism Through the Lens of Lived Experience” and “From Contemplative Hospitality to Structuring Hospitality,” which explore contemporary shifts in experience design, hospitality, and place development through the lens of sustainable value creation.
