Alison Magee-Barker is the Founder of ImmersiV XP, an immersive behavioural learning platform that combines virtual reality, AI and realistic workplace scenarios to help hospitality businesses recruit better, onboard faster, build confident teams and deliver consistently exceptional guest experiences.
Rather than simply delivering training, ImmersiV XP allows employees to practise real-life workplace situations in a safe, engaging environment where they can learn from their decisions before facing them in the real world. The platform helps improve leadership capability, customer service, sales performance, confidence, employee engagement, retention and operational consistency.
In this episode, Alison shares why traditional hospitality training is no longer enough, what inspired her to create ImmersiV XP, and how immersive learning is helping hospitality businesses tackle some of the industry’s biggest challenges – from recruitment and onboarding to leadership development, retention and creating high-performing teams.
Alison is also the Founder and CEO of AJ Lakes Consultancy and AJ Lakes Training Academy Ltd, an award-winning consultancy, coaching and training business that helps hospitality leaders and businesses achieve exceptional commercial results while creating greater freedom, profitability and long-term sustainability.
With more than 35 years of hospitality leadership experience, Alison has worked across every level of the industry, from frontline operations to Hotel General Manager, leading businesses through economic challenges, industry disruption and transformational growth. She has coached and trained hundreds of hospitality business owners, managers and teams across the UK and is passionate about making hospitality a career of choice once again.
In this conversation, Alison shares practical insights into the future of hospitality, exploring how AI, immersive learning and behavioural change are reshaping recruitment, training, leadership and guest experience. She challenges leaders to rethink how they develop their people and explains why investing in human potential, supported by the right technology, will be one of the biggest competitive advantages for hospitality businesses over the next decade.
