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In this episode of The Business of Beautiful Spaces, Laura dives into a challenge many interior designers face: having a beautiful Instagram feed that attracts likes and compliments, but not actual inquiries. She explains why a stunning portfolio alone is not enough to convert followers into clients, and how designers can shift their content from simply showing pretty rooms to communicating value, expertise, process, and trust.
Laura shares practical ways designers can make their marketing more strategic, including how to tell the story behind a project, educate potential clients, clarify services, and invite people to take the next step. This episode is a reminder that your audience may already love your work, but they also need to understand why they should hire you. If your content is getting attention but not bringing in leads, this conversation will help you turn admiration into action.
In just one focused hour, we’ll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You’ll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.
This is your chance to get real answers to the questions you’ve been dying to ask—from someone who’s actually been there.
Book your session as you need it—no strings attached.
Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspaces
Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.
The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign
