171. Let's table About Pricing With a Method: How to Stop Undercharging Without Pulling Numbers Out of Thin Air

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If pricing feels like a stressful guess, this episode will help you price with a clear method so you stop undercharging and start feeling confident in your numbers.

In this episode, you will learn

• Why designers undercharge even when they are talented and booked
• What it means to price the process, not the tasks
• How to set a Minimum Viable Fee so you stop saying yes to unprofitable work
• How a Pricing Ladder creates consistent packages clients can choose from
• How to account for complexity so you are not donating time

Review your last three projects and ask:

• Where did I donate time
• What was underpriced
• What boundary was missing
• What would I charge differently next time

In just one focused hour, we’ll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You’ll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.

This is your chance to get real answers to the questions you’ve been dying to ask—from someone who’s actually been there.

Book your session as you need it—no strings attached.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the  principle designer of Thornton Design Inc, located in Kleinburg, ON.  Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. 

The Business of Beautiful Spaces  I @thebusinessofbeautifulspaces
Thornton Design                                      I @thorntondesign