Ep. 69: Authenticity at Scale: The University of Iowa Content Model

In this episode, Shuchita Poddar discusses her experience managing three distinct student content teams at the University of Iowa and reveals how her team successfully leverages authentic, student-driven content to engage prospective students.

Guest Name: Shuchita Poddar, Communications Specialist in the University of Iowa's Office of Admissions

Guest Social: LinkedIn

Guest Bio: Shuchita Poddar is a Communications Specialist in the University of Iowa's Office of Admissions, where she manages three student teams across video production, marketing, and a volunteer blogger program. She approaches social media less like a content calendar and more like an anthropologist — deeply curious about why students behave the way they do online, what they actually respond to, and what makes them feel seen. That obsession with understanding people over platforms is what drives her student-first philosophy, and it shows up in everything she creates. If the content doesn't resonate with a real student, it doesn't go up.

Experience Iowa Bloggers: https://blog.admissions.uiowa.edu/
Admit Video: https://your.admissions.uiowa.edu/?first=Shuchita&last=Poddar&home=Gurgaon,HR
Iowa’s  student-produced videos: https://www.youtube.com/@IowaAdmissions/videos

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