How To Distil Your Brand Story Into A Selling Message While Building a New Category | Daniel Szor | Cotswolds Distillery | Bottom-Up Cut #004

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

Daniel Szor is the founder of Cotswolds Distillery, one of the first four distilleries ever to make whisky in England. 

How do you build a brand in a category that does not exist yet? 
Why does owning a clear drinking occasion matter more than chasing prestige? 
And why did Daniel pledge 100 days in trade after hiring a CEO, instead of stepping back?

Find all episodes featuring Daniel Szor at themaffeodrinkspodcast.com.

Bottom up.

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