Today’s guest is Ben Helyar. Ben is General Manager at NetRev which is an umbrella group comprising of multiple daily-deals sites as well as a digital agency. Ben’s team works with brands to help them gain exposure through highly targeted marketing campaigns to their database of over 30 million shoppers in the UK & Ireland.
In this episode, expect to learn:
- Why Daily Deals sites are a great option for expanding your brand and are about more than just clearing old stock
- How you can use daily deal sites as a tool to help you expand internationally
- What developments in the daily deals industry can tell us about the marketplace space
- What discount sites have in common with cold feet
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