Trust is declining, scepticism is rising, and in a world where AI can make almost anyone sound like an expert, the result is that credibility alone is no longer enough.
In this episode of the Less Chatter, More Matter podcast, we're joined by leadership strategist, keynote speaker and author Petra Zink to explore why trust has become one of the most valuable assets leaders, communicators and organisations can build.
Together, we analyse what's driving the global decline in trust, how AI is changing recruitment, education and leadership, and why organisations are placing greater value on judgement, consistency and transparency over polished outputs. Petra also shares her concept of "trust assets", i.e. the practical habits, behaviours and frameworks that help leaders build influence and confidence over time.
In the day and age of AI everything, we've collated some of the best ways you can increase your credibility while staying efficient.... alongside keeping your comms at the forefront. Listen in now.
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