153: “We Only Back Established Managers.” Cool. Now What? | Story Snacks Series

When an allocator says "We only work with established managers," it can feel like a door closing in your face. 

And the natural instinct is to pry it back open by explaining yourself, defending your track record, and making a case for your fund. 

Stacy Havener's advice: don't go there.

Because handling objections to close deals is a thing. It's just not the right thing in this moment.

That’s why, in this episode, Stacy’s breaking down what to do instead when you keep hitting the same wall in meetings.

Listen in to learn:

• Why "too small" or "too new" is usually a timing mismatch, not a hard no 
• The three words that change the whole vibe: "Tell me more." 
• The questions that uncover real requirements around AUM, allocation size, and track record 
• How to capture their language so your follow-up actually lands when the timing is right

This is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week.

---
Running a fund is hard enough.
Ops shouldn’t be.
Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

- - -
Thinking about expanding your investor base beyond the US? Not sure where to start? Take our quick quiz to find out if your firm is ready to go global and get all the info at billiondollarbackstory.com/gemcap