Discover how Veeva transformed a free clinical research platform into a sustainable freemium business, balancing with their mission through transparent communication, fair pricing, and smart migration tooling built on AWS.

Topics Include:

  • How Veeva builds industry cloud software for clinical research sites
  • Why clinical trials sit between healthcare delivery and life sciences
  • How a free platform grew into a self-sustaining business
  • Balancing monetization and mission: free tiers, fair pricing, annual true-ups
  • Giving 15 months' notice and over-communicating the why
  • Building migration tooling to move users from multi-tenant to enterprise
  • Handling edge cases and migration issues through radical transparency
  • Navigating customer pushback amid 2025 NIH funding cuts
  • What a strategic AWS partnership looks like beyond infrastructure
  • Getting more from AWS by sharing long-term goals, not transactions
  • Advice for SaaS leaders: set boundaries, prioritize fairness, own the message
  • Preparing teams for change without gaming out every objection


Participants:


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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