Shannon Imler, CEO and founder of Ice Cream Factory, shares the story of how the company started and grew during the COVID-19 pandemic. Ice Cream Factory is an ice cream manufacturing business based in central Missouri. Shannon discusses the unique selling points of their ice cream, including the size and packaging of their containers, high-quality ingredients, and clean label. He also talks about their favorite and best-selling flavors. Shannon emphasizes the importance of mindset and perseverance as an entrepreneur, and shares his tips for maintaining a healthy work-life balance. He also discusses their marketing and sales strategies, plans for expansion, and the role of demos in their business. You can find Ice Cream Factory online at https://www.icecreamfactoryco.com/
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