Episode 165: Why Your Art Isn't Selling on Social Media (Even With Followers)

Your comment section is full and your inbox is empty. In this episode, Jodie breaks down why an engaged audience and a buying audience are not the same thing, and the four specific things missing from almost every art post that keep followers from ever becoming collectors.

Jodie walks through the psychology of familiarity and parasocial trust, why price transparency matters more than most artists think, and the story behind a painting she sold called Finding the Way, using it to show the difference between a making story and a becoming story.

In this episode Jodie talks about:

• Why an engaged following and a buying audience are not the same thing

• The four things missing from almost every art post that stops a sale

• Why no price means no sale, and what the data says about affordability

Resources Mentioned

• Studio Elite Mastermind, fall cohort begins September 21st: https://www.jodiekingart.com/studioelite

• Episode 06: How to Use Social Media to Sell Your Art: https://jodieking.com/episode-06-how-to-use-social-media-to-sell-your-art/

• Episode 14: How to Price Your Art (So It Sells!): https://jodieking.com/episode-14-how-to-price-your-art-so-it-sells/

• Episode 51: Why Your Art Social Media Account Isn't Growing: https://jodieking.com/episode-51-why-your-art-social-media-account-isnt-growing/

• Episode 105: How to Craft an Artist Statement That Drives Sales: https://jodieking.com/episode-105-how-to-craft-an-artist-statement-that-drives-sales/

• Episode 126: From Scrolls to Sales: Attracting Real Art Collectors on Instagram: https://jodieking.com/episode-126-from-scrolls-to-sales-attracting-real-art-collectors-on-instagram/

• Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6 

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• Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF

• For a full list of show notes and links, check out my blog: www.jodieking.com/podcast

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This episode is for educational purposes and reflects Jodie King's personal experience building her own art career. Results vary by artist.