Welcome to The Candle Couple Podcast, I'm Katie Roering... Eric looks a little different today...He is sitting this episode out because we have a special guest on our podcast today.
If you've never gone viral before on social, the allure is there. You think this may be your one big break for your business to really make it.
And it really could be.
But is going viral once the answer to growing a sustainable business?
Today we talk to a master of organic social content, Cameron Broadhurst.
Cam has gone viral on TikTok more times than he can probably remember, for the cookie company Taylor Chip, where he is the Creative Director.
We have a special relationship with Cam, as he also works on our social team, as one of our independent contractors. He is trying to create our own magic formula to keep our candle company going viral too.
Timestamps:
00:49 Cam's background: self taught social media
4:00 Collaborative Content: CEO swap
5:27 Storytelling to grab attention: Cam's viral videos
7:20 Donald the Mailman
8:45 The first video to hit a million views: Jim
10:17 Best performing video
11:00 The barrier to entry to TikTok success is now really high
11:30 Cam's idea for our TikTok
13:49 Our biggest videos
15:00 Responding to comments on Tiktok
15:40 How did the viral videos effect the business?
17:30 Driving conversions from the video views
20:11 Going viral is a good foundation
21:20 Constantly driving traffic: 48-72 hour window
22:45 Cam's favorite platform
Resources:
Taylor Chip Cookies: https://taylorchip.com/?sscid=51k7_him6l&
CEO Swap Video: https://youtu.be/lEXg-6AFjJQ
Taylor Chip TikTok: https://www.tiktok.com/@taylorchip
Cam's most viewed video: https://www.tiktok.com/@taylorchip/video/7097018511436074286?is_from_webapp=1&sender_device=pc&web_id=7227793734669551147
Donald the Postman video: https://www.tiktok.com/@taylorchip/video/7093994243168963882?is_from_webapp=1&sender_device=pc&web_id=7227793734669551147
The Original Jim video: https://www.tiktok.com/@taylorchip/video/6984927473397959942?is_from_webapp=1&sender_device=pc&web_id=7227793734669551147
Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable. Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.
