Arguing About Amazon | Should You Sell Your Candles on Amazon?

Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 12 employees. So how did we do it?

Welcome to The Candle Couple Podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.

We avoided selling on Amazon for 5 years and we're talking about why it took us so long to get over our fears and join the platform. We discuss why we finally made the decision to sell on Amazon, working with an Amazon agency, and we talk about how it's going so far. Katie and Eric have different takes on how it's going. If you've been thinking about selling your candles on Amazon, this episode is for you.

Welcome to Episode 25: Arguing Over Amazon: Should You Sell Your Candles on Amazon?

Timestamps: 00:58 Avoided Amazon for 5 years 1:18 Fear of high return rates 2:00 The convenience factor 2:27 Satisfy the customer 3:30 Our decision to sell on Amazon 4:50 Using an Amazon Agency 6:03 FBA vs FBM: following the chocolate schedule 7:20 Speed of shipping 9:18 Trialing Amazon? The argument 10:24 Eric's take: Amazon is painful 11:02 Our Margin & running ads 13:27 This is an omnichannel world 14:38 We need volume 15:24 Our return rate 17:00 Let's reevaluate 19:40 Reviews are everything

Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.

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