If you're letting AI write your emails, posts and sales pages and wondering why nothing's landing, this one's for you.
Jen Liddy is a messaging diagnostician and former English teacher. She's spent years helping experts find their voice, and she's watched AI change how her clients write. We talk about why you need to know your own voice before you can push back on a robot. We also cover why she stopped building $6,000 messaging guides and the signs that your messaging is the real problem.
The bigger question for you: can you say what you want to say before you ask AI to say it for you?
WHAT YOU'LL LEARN:
- Why AI copy sounds "pretty good" to you and flat to everyone else
- Jen's "say it ugly" rule for getting to your real message
- How she uses AI to break her own bad writing habits
- The signs your messaging is the problem, before you blame your logo, offers or pricing
- Why your audience needs specifics now, and why feelings alone won't land
- Where to start when a full messaging overhaul feels like too much
CHAPTERS
01:35 The bio that says what it means
03:39 The hill Jen will die on with AI
07:03 You have to be able to validate the output
10:58 When AI beats saying nothing at all
12:15 The therapist who stopped trusting her voice
16:50 Say it ugly, then make it better
18:16 Using AI to break your own bad habits
24:26 Why she stopped selling $6,000 messaging guides
29:31 How to know you have a messaging problem
34:11 Start with your website header
>MEET JEN<<
Jen Liddy helps course creators, coaches and expertise-based entrepreneurs stop dickin' around with their messaging, so they get it right whether they're using AI to help them write or not. After watching AI change how her clients approached their own brand voice and messaging, she shifted her focus to messaging diagnostics. Now she shows people how to find the gaps in their messaging that no amount of bot training can fix.
>CONNECT WITH JEN<<
Website: https://jenliddy.com
Instagram: https://instagram.com/heyjenliddy
Grab Jen's resource
Why You're Getting Seen But Not Chosen is a private podcast that runs under 20 minutes. It covers how to evolve your messaging so all that visibility work actually lands. It also includes a self-audit of your messaging patterns and an AI writing checklist you can give your favourite robot so it calls you out when you slip: https://jenliddy.com/evolve
>Introducing wAIv
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wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.
>Your Next Steps:
Build your first protected AI product. Join the AI Product Build Lab for just $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1&price=1
See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv
>Thanks for Listening!
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