How G2's SVP of GTM Strategy evaluates sales comp plans, scales teams & runs M&A

Most operators own a piece of the go-to-market engine. Shefali Raghavan, SVP of GTM Strategy & Operations at G2, owns all of it. She was one of Twitter's first-ever sales ops hires, and has since built and scaled GTM systems at Salesforce, Airtable, and now G2. In this episode, she breaks down how to build sales compensation that really captures your strategy, how to scale from PLG to enterprise, and survive M&A without losing what made your company great.