Lucy Werner has a 20+ year career for some of London's top creative agencies and startups and now lives in the South of France. In this episode, we go deep on what PR actually does, why so many businesses misunderstand it & what happens when you stop building a business purely for exit.
We cover:
- The biggest misconceptions people have about PR
- The different ways people try to game the PR system
- Why you shouldn't blindly believe everything business "experts" tell you
- Why putting gurus on a pedestal can give you a completely distorted view of business
- Why authority can become a trap
- Why Lucy & Freddie have both chosen to build businesses in the South of France and how they stay motivated
- Why a bigger team doesn't always mean a better business
- What it really means to build a lifestyle business
- Building wealth without sacrificing the life you're trying to create
- Why building a business in France feels so different from building one in London or Dubai
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Sponsor: https://www.instagram.com/pithandstem
Follow Lucy on Instagram: https://www.instagram.com/lucywernerpr
Lucy's website: https://www.hypeyourself.com
Follow Freddie on Instagram: https://www.instagram.com/freddiepullen_
Follow Freddie on LinkedIn: https://www.linkedin.com/in/freddie-pullen
Follow the podcast on Instagram: https://www.instagram.com/thehealthyentrepreneurpod
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