I want to cover four things with you today. First, what's going on with Google and why so many site owners are nervous right now. Second, the local SEO basics that most Aussie businesses are still getting wrong. Third, what's changing in Google Ads that you actually need to know about. And fourth, I want to zoom out and talk about the economic backdrop, because honestly, you can't think about marketing spend in isolation from what's happening with interest rates, business confidence, and the new privacy rules landing on small business. So let's get into it.
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