What are your customers actually typing into Google? In Episode 5, Tristan Brunsdon from Design Box Digital explains keyword research in plain English for Melbourne and Australian small business owners. He covers what a keyword really is, how to work out the intent behind a search, where to find your customers' real words for free, how to choose the searches worth going after, how to use keywords on your website without sounding like a robot, and the most common keyword research mistakes.
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