Many Indian graduates enter the workforce with academic knowledge but lack the practical and soft skills required by employers. In this episode, Jagdish from CEDRO explains why the bootstrapped EdTech company chose a B2B model over the crowded B2C market. He discusses corporate learning challenges, low client conversion rates, job-readiness programmes, customer retention, business growth, and CEDRO’s plans to reach more learners. He also shares how mountain biking has shaped his entrepreneurial mindset.

In This Podcast, We Will Discuss:

  • Why CEDRO chose the B2B EdTech model over B2C

  • Why bootstrapped startups may struggle to compete in the B2C market

  • How CEDRO supports enterprises, PSUs, government organisations, and universities

  • Why workplace learning remains limited to selected employees in some organisations

  • What causes the gap between academic knowledge and industry requirements

  • How learning programmes can make graduates job-ready

  • Why B2B startups also face low client conversion rates

  • How CEDRO adds value beyond providing learning content and platforms

  • Why human interaction remains important in corporate learning

  • How proactive customer support can improve long-term retention

  • What success looks like after reaching 1.2 lakh learners and delivering over 10 lakh learning hours

  • How mountain biking reflects the uncertainty and resilience of entrepreneurship

  • How CEDRO plans to expand its learner base and maintain business growth

Follow the ExitFund Podcast for insightful conversations on startups, entrepreneurship, business growth, EdTech, corporate learning, technology, and emerging industries.

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