What if gifting could be as easy as sending a gift card—but infinitely more joyful and personal?
In this episode, I'm joined by Elisabeth Vezzani, co-founder of Sugarwish, to talk about how a conversation on the sidelines of a youth soccer game turned into a business that's delivered millions of moments of joy. Elisabeth shares how Sugarwish combines technology and personalization to create gifting experiences that feel thoughtful, memorable, and genuinely human.
We also discuss why the little details matter, how customer feedback has shaped Sugarwish's growth, and what it really takes to create superfans in a world full of transactional experiences.
In this episode, you'll learn:
- The origin story behind Sugarwish and the problem it was created to solve
- How to balance high-tech convenience with high-touch personalization
- Why the smallest details often have the biggest impact on customer experience
- How Sugarwish has expanded from candy to wine, candles, spa products, pet gifts, and more
- The role customer feedback plays in innovation and product development
- Why Elisabeth does not delegate this one task
- How Sugarwish's partnership with Make-A-Wish aligns with its mission of spreading joy
Special Offer for Listeners
Try Sugarwish for yourself and save $10 on your first order with code SUPERFANS.
Connect with Elisabeth & Sugarwish
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About Brittany
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who helps businesses turn customers into superfans. She’s delivered keynotes to hundreds of organizations around the world, including American Express, Benihana, and Keller Williams. Her trademark SUPER Model™ framework has empowered teams in every industry to transform customer apathy into advocacy.
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