What does it take to create an experience that makes kids beg to come back—and turns parents into superfans?
In this episode of Creating Superfans, I sit down with Ed Kim, Vice President of Education & Training at Code Ninjas, a brand my family knows well. As a self-proclaimed Code Ninjas superfan, I ask Ed how the company has built an experience that inspires such passionate loyalty from kids and parents alike. Together, we discuss the challenges of delivering a consistent experience across a global franchise network, the role curiosity plays in learning, and how Code Ninjas is preparing students to thrive in a rapidly changing technological world.
You'll learn:
Why experience design is just as important in education as it is in business
How Code Ninjas creates a space where kids feel ownership, independence, and belonging
The role curiosity plays in developing lifelong learners
Why adaptability may be the most important skill kids need for the future
How parents can think about AI, technology, and online safety without fear
What today's kids can teach us about customer experience and innovation
How Code Ninjas inspires students to become creators, not just consumers, of technology
Ed's vision for the future and the impact he hopes today's students will have on the world
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who helps businesses turn customers into superfans. She’s delivered keynotes to hundreds of organizations around the world, including American Express, Benihana, and Keller Williams. Her trademark SUPER Model™ framework has empowered teams in every industry to transform customer apathy into advocacy.
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