The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately.
STUDY CITATIONS
Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579.
Buell, R. W., Kim, T., & Tsay, C. J. (2017). Creating reciprocal value through operational transparency. Management Science, 63(6), 1673–1695.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
Podden och tillhörande omslagsbild på den här sidan tillhör
Brandon White. Innehållet i podden är skapat av Brandon White och inte av,
eller tillsammans med, Poddtoppen.
