Marketing News This Week May 28, 2026: OpenAI Builds a Full Ad Stack Inside ChatGPT, Google's May Core Update Hits Hard, and Display Ads Just Got Absorbed Into Demand Gen

This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories.

OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed. 

Google dropped another core update and sites started feeling it over the weekend. 

And Google just folded an entire campaign type into another one, with a stat that might change how you think about that move.

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