When Kelsey Krall shared a $3,800 sale in the TMA community, Ali Payne invited her onto the podcast to explain what changed. Kelsey is a newborn and family photographer in Sacramento who built her business from $100 sessions to a full-service, product-based model. She walks through the pricing structure and sales process behind her growth, and she speaks honestly about the difficult seasons that came first.
In This Episode
How the phrase “clarity is kindness” shapes the way Kelsey presents her pricing
Separating the CEO who sets your prices from the person who shares them on a sales call
Introducing artwork from the first planning call so the ordering appointment holds no surprises
Structuring digital files and artwork around clear price points to raise the average sale
Why the hard seasons of a business transition deserve an honest conversation
If Kelsey’s story reflects where you are right now, join us for Booked Not Busy, our live coaching week. Over four days, you will work through what a good year looks like for you, your pricing, your content, and a client experience your clients will want to share. Each session is one hour, finished by noon Central, with a playbook you fill in live. General seats are $15, and the $37 VIP seat adds 30 days of replays and the Booked Business Toolkit.
Booked, Not Busy
Booked Not Busy, our four-day live coaching week, starts today at 11 a.m. Central and walks you through your year, your pricing, your content, and your client experience. Grab your $15 seat at https://themotherhoodanthology.com/coaching-week, or choose the $37 VIP seat for 30 days of replays and the Booked Business Toolkit.
About Kelsey Krall
Kelsey Krall is a newborn and family photographer based in Sacramento, California. She launched her business in 2020 and moved to a full-service, product-based model in 2023. She specializes in in-home newborn sessions and provides wardrobe and styling for her clients.
Website: kelseykrall.com
Instagram: @kelseykrallphotos
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Site: https://kimbox.com
IG https://www.instagram.com/kimbox
